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Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely Kindle Edition

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“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted Advisor
From bestselling authors of Rainmaking Conversations and Insight Selling.
Do you want to connect with buyers and win more sales in the new world of virtual selling?
Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?
Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.
You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.
Change isn’t easy.
Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.
From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.
With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.
You will learn:
- The #1 thing virtual sellers needs to focus on to achieve higher win rates
- 4 key areas of virtual selling that, when mastered, will differentiate you from the competition
- How consultative selling has changed and how sellers must adapt
- 4 principles of rapport and 20 questions for building rapport online
- How to run the most effective virtual sales meetings
- Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology
- How to uncover aspirations and afflictions and lead a virtual needs discovery
- 17 common business factors affecting financial impact and how to build a strong ROI case
- 5 keys to delivering a powerful convincing story online
- How to collaborate with buyers online and virtual meeting tools you can leverage
- Keys to growing existing accounts with virtual value labs
- 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity
- How to deliver powerful virtual sales presentations
- Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up
- How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetings
Plus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.
- LanguageEnglish
- Publication date17 July 2020
- File size10234 KB
- Kindle (5th Generation)
- Kindle Keyboard
- Kindle DX
- Kindle (2nd Generation)
- Kindle (1st Generation)
- Kindle Paperwhite
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Product details
- ASIN : B088KW33WZ
- Publisher : 35 Group Press (17 July 2020)
- Language : English
- File size : 10234 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 286 pages
- Best Sellers Rank: 267,568 in Kindle Store (See Top 100 in Kindle Store)
- 66 in Business Leadership Training
- 222 in Leadership Training
- 259 in Product Management
- Customer Reviews:
About the authors
Mike Schultz is a world-renowned speaker, researcher, and sales expert. He is author of several books, including WSJ Best-seller Rainmaking Conversations (Wiley, 2011).
As President of RAIN Group, Mike has grown the firm into a global leader, named a Top 20 Sales Training Company by Selling Power and Training Industry. In 2020, superior client results earned RAIN Group a Brandon Hall Award for Best Unique or Innovative Sales Training Program and four Gold Stevie Awards for Sales Training Practice of the Year, Sales Training Program of the Year, Sales Training Professional of the Year, and Business Development Achievement of the Year.
Mike and the team at RAIN Group have worked with national and international organizations such as Toyota, Citibank, Canon, Bright Horizons, BDO, Hitachi, Lee Hecht Harrison, Hologic, Optus, and hundreds of others to unleash sales performance.
As Director of the RAIN Group Center for Sales Research, Mike and an analyst team study buying and selling relentlessly. Studies include Virtual Buying and Selling Challenges, Top Performance in Sales Negotiation, Extreme Productivity Benchmark Report, Top Performance in Sales Prospecting, The Value-Driving Sales Organization, What Sales Winners Do Differently, Top Performance in Strategic Account Management, Top Sales Leadership Challenges and Priorities, and The Top-Performing Sales Organization.
Business Week, Forbes, Inc., Entrepreneur, MSNBC, and hundreds of others have interviewed and featured Mike's articles, research, and white papers. He frequently appears on top-ranked radio, TV, and podcast programs to discuss various sales topics and new research findings.
Named an influential sales professional by LinkedIn, Mike has presented at major events, including HubSpot INBOUND, Strategic Account Management Association’s Annual Conferences, Sales Leadership Conference, and Sales Operations Institute. In 2019, he was honored as a leading keynote speaker by Top Sales World.
Passionate about raising awareness of congenital heart defects (CHD) and organ donation, blogging at www.echoofhope.org, the American Heart Association (AHA) of Central Massachusetts honored Mike with the Heart of Gold Award in 2018.
Mike is a graduate of Brandeis University in Waltham, MA with a B.A. in American Studies, and holds an MBA from the F.W. Olin Graduate School of Business at Babson College. He was an adjunct professor at both schools, teaching courses in marketing and sales.
You can download his free white papers, guides, and eBooks at www.raingroup.com/resources and watch his videos at www.youtube.com/raingroup. Follow Mike on Twitter at @Mike_Schultz and LinkedIn: www.linkedin.com/in/mikeschultz50/
In addition to Rainmaking Conversations, his other top ranked sales books for sellers and sales leaders include:
• Professional Services Marketing (Wiley, 2013)
• Insight Selling (Wiley, 2014)
• Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely (2020)
• Not Today: The Productivity Code Revealed (2021)
Andy Springer is an expert in sales high performance and author of Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely (2020).
As Chief Client Officer of RAIN Group, Andy drives the design and delivery of client results for the firm that’s been named to Selling Power and Training Industry’s Top 20 Sales Training Companies list for numerous years running. In 2020, superior client results earned RAIN Group a Brandon Hall Award for Best Unique or Innovative Sales Training Program and four Gold Stevie Awards for Sales Training Practice of the Year, Sales Training Program of the Year, Sales Training Professional of the Year, and Business Development Achievement of the Year.
Andy has worked with hundreds of sales teams to drive long-lasting sales improvement for SME, mid-market, enterprise, and government clients.
Leading many of RAIN Group’s highly popular digital seminars on virtual selling topics, Andy is a regular contributor to the firm’s award-winning sales blog. His white papers, 9 Principles of Virtual Learning Success and The Guide to Sales Training Success, have also been downloaded by thousands of sellers and sales leaders around the globe.
In addition, Andy co-founded two successful consultancies and has been a lead advisor to many thriving start-ups in the Australian Business community.
Andy received his B.A. in Business from the University of Newcastle, Australia.
You can download his free white papers at www.raingroup.com/resources and watch his videos at www.youtube.com/raingroup. Follow Andy on Twitter @AndyJLive and on LinkedIn: www.linkedin.com/in/andyspringer
Dave Shaby is an experienced sales, marketing, and business operations expert, as well as author of Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely (2020).
With 25+ years of experience leading people and functions focused on improving brand, revenue, profitability, and customer experience, Dave held multiple leadership positions at Bright Horizons (NYSE: BFAM), including SVP of Emerging Growth, SVP of Corporate Marketing, SVP of Business Operations, SVP of Consumer Marketing, VP of Consumer Services, and VP of Operations.
As Chief Operating Officer of RAIN Group, Dave drives company growth and client success for the firm that’s been named to Selling Power and Training Industry’s Top 20 Sales Training Companies list for numerous years running. In 2020, superior client results earned RAIN Group a Brandon Hall Award for Best Unique or Innovative Sales Training Program and four Gold Stevie Awards for Sales Training Practice of the Year, Sales Training Program of the Year, Sales Training Professional of the Year, and Business Development Achievement of the Year.
Dave has presented at the Strategic Account Management Association’s annual conference and regularly contributes to RAIN Group’s award-winning sales blog. His white papers, 5 Most Effective Negotiation Tactics Buyers Use on Sellers and The Guide to Sales Training Success, have been downloaded by thousands of sellers and sales leaders around the globe.
Dave is an acclaimed adjunct faculty member at both Babson College and Brandeis University, where he develops and delivers digital marketing courses for MBA students at the International Business School.
Serving on several boards, including the Westwood Education Foundation, Boston Children’s Museum, and Bright Horizons’ Foundation for Children, Dave works with and mentors several emerging companies to enhance their growth. In his spare time, he enjoys spending time with his family, watching sports, and traveling.
Dave received his B.A. in Business Administration from Ithaca College in Ithaca, NY and holds an M.A. in Journalism from Northeastern University in Boston.
You can download his free white papers at www.raingroup.com/resources. Follow Dave on LinkedIn at www.linkedin.com/in/davidshaby
Customer reviews
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Top reviews
Top reviews from Australia
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Book has definitely changed how I will engage Clients virtually in this new environment. Its early days yet I am already seeing results!
Top reviews from other countries

Considero que es una copia que debe estar en el Librero de un Vendedor o de un Gerente de Ventas.

The book includes practical advice for how to sell virtually. The chapters get into the nitty-gritty of how to structure online meetings throughout the sales process. For reps who are new to online meetings, this advice will be extremely helpful. As someone who has sold virtually for 17 years, I’ve already discovered some tips that will make me more professional.
At the beginning of the book, the authors make a great case for virtual selling being a more productive (and profitable) paradigm than traditional, face-to-face sales.
What I didn’t necessarily expect from this book was the strategic aspect of the book. Having read Insight Selling and talked with Mike Schultz on the Selling From the Heart podcast, I should have expected that this book would include sales strategy. The section at the beginning of the book on consultative selling strategies is rich. Even if you don’t sell virtually (does this person exist?) you will benefit from this compelling discussion of how to become and effective consultative sales rep.
This book will be an excellent resource for sales professionals that want to improve their craft.

This is by far the best book so far. You don’t get only useful hints and ideas about what is new in virtual selling, but also a good primer on selling itself.
Concepts are explained in a very clear manner, and even when the concepts overlap previous works (e.g., Insight Selling), I find them to be explained much better.
Excellent job.